I was on my way to meet some friends for dinner, driving down Camelback Road in Phoenix, when it jumped out at me.
"Whoever said winning isn't everything never had to fight cancer."
It was a huge billboard near Central Avenue, advertising for the Cancer Treatment Centers of America. I've been down this road hundreds of times and never noticed it before. I don't know if that's because the billboard was new. Or if maybe I just wasn't paying attention before.